It feels like I’ve been waiting forever for AMO Denim to arrive! In actuality, it’s only been about six months. But when I first previewed it, I fell so hard it hurt not being able to own a pair immediately. Five styles, all vintage-inspired and washed to look like perfect flea market finds…that fit well? It was dream-come-true denim, and now, finally, it’s here.
Designers Kelly Urban and Misty Zollars, friends who previously worked together at True Religion (Kelly also did a stint at Current/Elliott), decided to name their new line AMO, the Latin word for love, because that’s what they’ve put into it. Love is also what I felt the second I saw their Babe – a high-rise straight-leg with an undone hem made of heftier washed denim – and it’s what I suspect a lot of women are going to experience when they see how long the Kick, a pretty bell, makes their legs look, or how compatible the the crop-legged Twist is with all their shoes. Stix, a skinny, and Tomboy, a boyfriend, are just as great as the other styles, believe me. In fact, in a world where we want a variety of fits, it’s easy to see owning all five of AMOs.
I recently went to see Kelly and Misty at their studio/Misty’s home in Los Angeles. Did my love for their jeans hold up, six months after I first laid eyes on them? Totally. In fact, I found my affection for them had only grown stronger. Read on, you’ll get why.
What’s the first word that comes to mind when you think about your jeans?
Which AMO style is your personal favorite and why?
Kelly: Tomboy, because it is a slouchy fit that’s not sloppy. It still has a cute butt.
Misty: Twist! I love it because it is the perfect length to wear with any shoe.
How do you recommend women wear the styles you’re wearing?
Kelly: You can wear Tomboy so many ways. I probably wear mine most with sneakers and a tee, but I also love to dress them up with heels and some jewelry.
Misty: I recommend that women rock their own unique style. Personally, I love to wear Twist with a shrunken white tee and pointy flats…Parisian-esque.
If your AMOs could talk what would they say?
Kelly: I’ve got your back.
Misty: Let’s do this!
What do they know that no one else knows about you?
Kelly: That I mark my initials on their inside pockets. Clearly, I’m not good at sharing!
Misty: They would never tell…
From AMO Denim’s Spring ’15 lookbook, click on a pic for more info.
If you were to take your favorite pair of AMOs anywhere in the world tomorrow, where would you go?
Kelly: Cassis, France. For a dip in the sea and a bake in the sun with me.
Misty: Paris. They would love it there.
If you could give a pair to anyone in the world tomorrow, whom would that lucky lady be? And which style would she get?
Kelly: I’d give Kate Moss the Kick.
Misty: Kate Moss. But Babe.
If you could see anyone – dead or alive – wear AMO, whom would it be? And which style do you think would suit her best?
Kelly: Jane Birkin. The Babe.
Misty: Honestly, my Dad. He obviously couldn’t wear them, but I wish he were here to see them. He inspired me to go after this dream [of starting my own line].
Click on a pic for more…
Who can run faster in her AMOs?
Kelly: Misty. She’s quick!
Misty: Kelly, for sure! One, because she is a unicorn (my personal nickname for her because she is kind, magical, and fast!).
Who can jump higher in her AMO’s – Misty or Kelly?
Kelly: Me – I’m taller!
Misty: I’m gonna say me, only because I’m crazy and always jumping around.
[The pictures above prove that Kelly is, in fact, the higher jumper. Smiley face.]
If your respective AMOs had a zodiac sign, what would it be?
Kelly: Virgo all the way – independent, thoughtful, and a perfectionist…in a good way. I’m a Virgo.
Misty: Scorpio, like me. Brave, passionate, and loyal.
Fill in the blank: When I’m wearing AMO Denim I feel _________.
Kelly: …like the best version of myself.
Fill in the blank: I treat my AMOs like they are _____________.
Kelly: …my partner in crime.
Misty: …my homies.
What’s the best possible ending for the pair of AMOs you wear most?
Kelly: I can’t imagine ever giving them up.
Misty: I want them to live on forever! I feel like mine are now a family heirloom. I hope to pass them down someday.