The women behind AMO (the new wonderfully vintage-y-but-not-vintage denim line) – Kelly Urban and Misty Zollars – named their collection after the Latin root word for “love.” Because they love denim and jeans. So do we, obviously. Loving AMO’s Babe and Tomboy styles is something we have in common with The Line; the site carries both! We love The Line, too, for it’s refined, fantastically edited offering of everything from ready-to-wear, to beauty, to home. And we love that they’re now offering AMO. That’s a whole lotta love. A real lovefest, if you will. The three of us, AMO, The Line, and Jean Stories are getting together this Saturday, April 18th at The Apartment in NYC. Come see us, meet Kelly and Misty, shop their jeans, and share in the love.

LOVE IT AMO’s The Tomboy, $244, styled three different ways by The Line. Click on a pic for more info.


Join us at The Apartment by The Line on Saturday, April 18 to shop the looks and meet AMO designers Misty and Kelly; 76 Greene Street, NYC, 2 – 6 pm; for more information go to