At a party in Los Angeles last April we found ourselves locked in conversation with Ali Fatourechi of Genetic (aka the L.A. label formerly know as Genetic Denim). Ali was amped. He had a new project brewing, something next-level BIG. We were intrigued – what was the left coast’s most charismatic jean guy up to this time?
It didn’t take long for rumblings of Genetics collaboration with the model-turned-designer Liberty Ross to make their way east. We marked our calendars, waited for the two to come to New York with their fall collection, and earlier this week, in a suite at The Nomad Hotel, we got down to it: How did they meet? The photographer, writer, and art book publisher Lisa Eisner introduced them. Where? At a dinner party. “But we didn’t actually talk about fashion until a few weeks later over breakfast at the Beverly Hills Hotel,” Ali said. When did it click? Instantly. “Liberty has this confidence about her that I just love. It’s what Genetic is all about now.”
Liberty was wearing the Genetic x Liberty Ross Moto jeans with a white t-shirt and Christian Louboutin pumps. The pumps came off as soon as she got comfortable on the couch next to Ali; since that breakfast at the Beverly Hills Hotel they’ve become good pals. The night before, they’d seen Rihanna perform with Eminem at MetLife Stadium, and they were still talking about it. About Rihanna’s costumes and amazing, stick-straight long hair. About Eminem’s awkward-but-endearing mannerisms. About how many hits the artists have had, and how mind-blowing they were on stage together.
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Now, we’re not going to compare Ali + Liberty to Eminem + Rihanna (we think they’d agree that’d be a stretch), but we will say that both pairs make an equally strong case for the power of collaboration. Liberty’s collection for Genetic, a six-piece capsule, is like fashion candy; a totally groovy treat.
“It’s very personal, this little collaboration,” Liberty told us pointing to her plaid-patched Moto jeans, which were inspired by her London/L.A. upbringing and the affection she has for 90s glam-punk brands like X-Girl and Hysteric Glamour. “That street skater-wear thing was so cool to me when I was a teenager,” she told us. Meanwhile, the geo-jacquard pieces – pant, jacket, and skirt – “those are from my disco days,” she explained. Did you know that Liberty’s parents owned a roller rink in Hollywood in the late 70s and early 80s called Flipper’s Roller Boogie Palace? It was on the corner of La Cienega and Santa Monica Blvd. “There’s a CVS there now, but back then it was just disco balls and madness.”
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Ali and Liberty’s collection officially launches on Monday on Genetic’s site and Net-a-Porter. How to buy it? “I love the full look,” Liberty swooned. “I’d do print-on-print, black-and-gold, pant-plus-jacket. I wear that a lot.” Roller skates optional.